Nobrow lecture

Nobrow's lecture was about Nobrow the book publishing, print making company, which included it's history and present, the lecturers own history, in which how he came to be apart of the brand, the lecture shows their way of working and there work, the lecturer gives advice on getting out there in the art world.

 

The lecturer talks about his own history, where he studied in Central ST Martins, in which he started his working career in TV advertisement and wanted to work in a different medium a change in career, the lecturer also shows how technology has helped to bring down the need for print, which he believes is only useful in till the battery dies and how he states prints don't need battery's and that prints can be kept for as long as you have a use for them because they won't break like technology.

 

The lecturer shows how Norbow likes to work, where they like to work on different themes for each different magazine they produce and how they work with different illustrators to work on different images, where they allow the illustrators to work on what they choose as long as they stick to the theme, also how they like to link both the colour and theme together to show the meaning of the magazines, the lecture also shows there methods in manufacturing there work, where they print ten thousand copies of there books rather than one thousand because the printing cost for each book would decrease.

 

The lecture does show how they like to keep adult and children themed books separate and how they like illustrators to work in pure colour, the lecture also shows there ways of marketing, where the lecturer talked about which country's the company where big in like France and China.

 

The lecturer did give good advice on how to get yourself out there, spend a bit of money, look at yourself and let people know what your work is about, the lecture was interesting with the way of how Norbow worked the style of work and there use of colour.